Summer School in London

Hurry! The Director of this program tells me there is only two spots left!

This is from ALAN R. FREITAG, Ph.D., APR, Fellow PRSA
UNC Charlotte:


Once again, we are delighted to open our summer 4-week London Seminar in
International Public Relations to public relations students at the great
schools associated with AEJMC's PR Division. I will be leading the 2007
seminar, scheduled from May 17-June 8 at Regent's College in London and
ask that you convey this opportunity to your students. The 3-credit
course is open to undergraduate and graduate students who have completed
at least the public relations principles course. This course aims to
acquaint the student -- whether an undergraduate pre-professional, a
graduate student with practical public relations experience, or someone
from outside the profession -- with the complexities of public relations
practice in an international setting. We begin by laying the
theoretical foundation for comparative analysis of public relations
practice around the world, then examine specific national and regional
examples. Edward T. Hall said, "Culture is communication and
communication is culture." Public relations, in turn, is based upon
communication between an organization and its relevant constituencies.
Relations with those constituencies are complicated by social, cultural,
economic and other contexts that affect the ability to encode and decode
messages. Understanding those contexts in both abstract and concrete
fashions will permit more effective two-way symmetric communication
that, in turn, benefits all concerned. Principles learned in this
course will aid in improving international and cross-cultural public
relations practice and contribute to success in any profession.



There is no distinction in cost between graduate and undergraduate, nor
between in-state and out-of-state students for this course. The class
meets Monday-Thursday from 1-4 p.m., so there is ample opportunity for
exploring London and beyond. Emphasis is placed on experiential
learning to take advantage of the professional public relations
opportunities in London.



Please refer your students to http://www.edabroad.uncc.edu/prel. That
site provides extensive background information on the course along with
links to the on-line application, FAQ, London tourism, even the U.S.
State Department's passport page....



We take just 18 students on this course, and enrollment is usually
complete by mid- to late-January, so advise interested students to apply
soon. The initial deposit is due in February with incremental payments
to follow through April.