Greenpeace Position in Toronto

EMPLOYMENT OPPORTUNITY

Position: Communications Director
Organization: Greenpeace Canada
Position location: Toronto, Ontario
Reports to: Executive Director
Closing date for applications: February 7, 2007

------------------

Greenpeace exists because this fragile Earth deserves a
voice. It needs solutions. It needs change. It needs action.
At this moment, Greenpeace activists and campaigners
are working tirelessly around the globe, monitoring
governments and industry, researching solutions, blocking
dangerous practices, doing whatever it takes to protect
our planet's life-giving resources. Greenpeace is an
independently funded organization that does not accept
donations from corporations or governments and relies
on individual donors and creative partnerships to fund
our environmental campaigns.

The Communications Director is a new position for
Greenpeace Canada.

Summary Description:

This is a dynamic position that will require you to be
responsible for all aspects of Greenpeace's external
communications. This includes development of campaign
communication strategies and plans, outreach to the mass
media, review of fundraising materials and activities,
development and implementation of new media strategies,
development and maintenance of English and French
language web sites, and, profiling the organization and
other public relations/communications activities in Canada.

As a campaigning, action-oriented organization, your
primary (but not exclusive) function will be to provide
support to the campaigns department.

You will work with the Campaigns Director, other
members of the Senior Management team and the
Communications team in planning and implementing
communications strategies to generate maximum coverage
that delivers Greenpeace's campaign messages to targeted
audiences and delivers consistency and branding in
Greenpeace's public work.

You also will work with the Development Director who is
charged with the organization's fundraising by providing
communications expertise and ensuring full integration of
development and campaign activities and consistency in
key messages across the departments.

You will work with the Executive Director and the Senior
Management Team in planning and implementing internal
communications strategies to ensure that staff are kept
informed of organizational initiatives and have
opportunities for input.

As a member of the Senior Management Team, you will
also be expected to play a leadership role in the direction of
the organization and the development and execution of
Greenpeace Canada's objectives and related plans.

You will report to the Executive Director and supervise the
media and web teams, and vendors and freelancers when
needed. This position is based in Toronto, with travel
required within Canada and occasionally outside Canada.
Bilingualism (English/French) is a definite asset.

Your responsibilities include:

1. Plan, implement and evaluate communications strategies
in cooperation with the Executive, Campaigns, and
Development Directors, Communications staff, Campaigns
Co-ordinators and the Senior Management Team.

2. Provide editorial oversight of all external
communications.

3. Provide hands on communications work particularly in
the area of media relations.

4. Participate as a member of the Senior Management Team
for Greenpeace Canada. Provide input with respect to
overall strategic planning initiatives. Participate at the
Campaigns Co-ordinators meetings. Integrate and
implement communication policies and political strategies
with other departments in Greenpeace.

5. Plan, develop, recommend and control the budget for the
Communications Department. Negotiate additional funds
for communication initiatives from Greenpeace
International.

6. Work closely with the Executive, Campaigns and
Development Directors, establish organizational and staff
priorities.

7. Coordinate media and other communications activities
on a national level. Supervise the work of the
Communications team as well as vendors and freelancers
in this area. In coordination with the Human Resources
Coordinator recruit, train and evaluate staff.

8. Lead the development of key campaigns and
organizational messages; develop strategies to implement,
and act as an advocate for, message consistency across the
organization. Responsible for the overall output/products
of the Communications department. Ensure quality control
of information/materials provided by Campaigns,
Communications and Development departments.

9. Responsible for visual recording of Greenpeace
activities, actions and events and the maintenance of a
photo/video library.

10. Work proactively in using all media outlets and other
means strategically to move Greenpeace's global and
national campaign messages to key targeted audiences.
Develop positive relationships with the media and respond
to media enquiries or co-ordinate the referral of enquiries to
appropriate staff members. Maintain up-to-date related
publicity information and media contact databases and
records.

11. Act as a spokesperson with the media on behalf of
Greenpeace Canada. Write, edit and/or approve press
releases and other communication documents. Provide
assistance and advice to other Greenpeace staff members in
the preparation of written materials for the media or for
public distribution and provide media training to
Greenpeace staff as needed.

12. Participate with the Campaigns Director and
Campaigners in the development of campaign strategies
and plans. Participate with the Development Director
and staff in the production of internal and external
communications materials and ensure that campaigns
messages are carried through development material.

13. Act as watchdog on current media issues relevant to
campaign communications strategies. Develop and
implement methods of measuring the success of
Greenpeace Canada's media activities.

14. Provide expert advice to the campaigns staff,
Campaigns Director, Executive Director on the handling of
media issues, and conduct media training to all Greenpeace
Canada spokespersons and any staff who must deal with
the media on a regular basis.

15. Provide advice and assistance on organizational profile
and on the forwarding of the profile of the Executive
Director.

16. Undertake all related staff management duties such as
performance evaluations, development of work plans, team
meetings, vacation and work scheduling etc. and provide
coaching and development opportunities for each member
of the team.

17. Maintain ongoing contact with representatives of
Greenpeace International regarding communications
initiatives. Ensure alignment of all Communications
messages and branding protocols.

18. Perform other job related duties as assigned by the
Executive Director.

You possess:

* An understanding of and commitment to Greenpeace
culture, values and tactics;
* Good creative, innovative, and imaginative sense;
* Experience dealing with mainstream media, but not
necessarily from the media;
* Strong strategic sense, ability to analyze complex
campaign and organization goals;
* An interest in and stay abreast of, current events;
* Good at creating messages that best reflect campaign
goals and objectives;
* Ability to be an articulate, passionate spokesperson for
Greenpeace Canada;
* Demonstrated ability to write well and write fast;
* Ability to respectfully challenge colleagues positions/
perceptions; to advocate for their own position and accept
the group's view when it differs;
* Willing to take initiative and ownership and move
projects forward;
* Focus on the tasks at hand but are able to see the larger
organizational and external environments;
* Ability to work with others in balancing conflicting
priorities. A good negotiator, problem solver and team
player;
* Experience managing staff and budgets;
* Ability to manage staff with clear directions and
expectations; ability to communicate a vision and direction
to the Board, Senior Management Team and staff of the
entire organization;
* Interest and knowledge of new and emerging
technologies in communications;
* Knowledge of the printing industry, layout and design,
photography;
* Familiarity with layout software and design and layout
techniques;
* Interest or experience in fundraising;
* Familiarity with working and maneuvering within a large
organization;
* An interest in and basic familiarity with environmental
issues.

Please send resume and cover letter to:
Wendy Wright, Human Resources Co-ordinator
250 Dundas Street West, Suite 605
Toronto, Ontario, M5T 2Z5
or Email: canadian.recruitment@yto.greenpeace.org

Greenpeace provides excellent benefits, a great work
environment and endeavours to maintain a diverse
workplace. We thank all applicants, but only those
invited for interviews will be contacted.

Contact information
Wendy Wright
canadian.recruitment@yto.greenpeace.org