Online Campaign Manager Position for The Real News

Position: Online Campaign Manager
Organization: Independant World Television - The Real News

Date posted to GoodWorkCanada.ca: Jan 23, 2007
Application deadline: Feb 20, 2007
Start date: Feb 20, 2007
Location: Toronto, Canada

Corporate website: http://www.therealnews.com
Reports to: CEO
Salary: Compensation negotiable based on experience

IWT - The Real News is a non-profit news and
documentary network focused on providing independent
and uncompromising journalism. Collaborating with
courageous journalists around the globe, in 2007 IWT
will launch The Real News, a daily world news hour for
television and a 24/7 video news service on the Internet.
The Real News will investigate, report and debate stories
on the critical issues our times. We are member supported;
we will not accept advertising, government or corporate
funding.

The Real News is searching for a Web Editor/Writer who is
responsible for developing and designing layouts, assisting
in proofreading, and creating news graphics for both the
Web and TV.

Responsibilities:

* Responsible for the setup and deployment of select donor
marketing campaigns
* Work with fundraising team to develop revenue and ROI
plans
* Define success metrics and then analyze campaign results
and generate performance reports
* Write and develop results-driven fundraising campaigns
* Recruit and manage donor list
* Pull lists based on specified segmentation criteria
* Setup emails in the campaign management system,
including input of HTML code, uploading of graphics
and setup of trackable URLs
* Monitor tracking and reporting on active campaigns to
ensure optimization (ability to pull stats from WebTrends)
and track other campaign performance results such as open,
click and conversion rates. Communicate results and
provide recommendations for improvement.
* Monitor bounce back procedures and ensure proper
maintenance of database
* Maintain email standards including opt-in/out processes

Education Required:

Job requires a relevant university degree or equivalent
experience.

Experience Required:

* 2+ years of experience in online fundraising,
advertising/media planning (preferably database
marketing), or deploying email marketing campaigns
* Experience writing high impact campaigns
* Demonstrated analytical and organizational skills
* Experience managing bulk email campaigns
* Proactive at online networking and acquiring mailing lists
* Excellent written and oral skills and great attention to detail
* Ability to work independently and effective time
management skills
* Familiarity with CRM tools a plus
* Database querying skills a plus

Application Contact: jobs@therealnews.com

Subject line: OCO022507

Please visit our website http://www.therealnews.com
before applying, and tell us what you think of The Real
News.

*Only candidates selected for an interview will be
contacted.

"The Real News, where the diversity of our world matters"